Your have a freedom business idea, but it needs some refining…
Thank you for filling in the quiz! According to your answers, you have a great Freedom Business idea that needs a bit of sharpening.
You’ve got a promising idea and enough passion to back it up. Before you make the leap and dive all in to take your freedom business idea to the next level, you need to ensure that your idea is ready to launch. Jumping the steps of understanding your customers and validating your idea with them is a risky move that we wouldn’t recommend.
Here’s something we’ve learned through our 10+ years of combines experience working on new ideas and launching them. You need to run several experiments before your reach product-market-fit = the point where your value proposition satisfies a certain domain (pain point / needs) in the market.
Here are the 3 steps you need to take to turn your idea into a smash hit freedom biz:
Step 1. Define your target persona
Your target persons, AKA ideal client avatar, is a personification of your target audience. So before defining your target persona you need to define your target audience. Think of their demographics, interests, pain points, etc.
Once you have defined your target audience, you can them create a personification of them. The target persona has a face, a name, an age, relationship status, hobbies, passions, etc. Think about it as if you are describing your best friend to a potential date.
Your target persona is at the centre of your biz. You need to have a their picture hanging somewhere where you can see them when you are working on your business. This is a kind reminder that everything you are doing is to help them, which leads us to step 2.
Step 2. Nail down the problem
One of the main reasons businesses fail is because they are trying tom solve a problem that doesn’t exist. We know it sounds silly… Who would ever try to solve a problem that doesn’t exist? Trust us! In our experience of coaching startups, we have seen this far too often.
Understanding the problem of your target persona requires some time and effort, but it will save you so much more time and money further down the line. The first step to nailing down the problem is to think of what are the pain points of your target persona. What is keeping them up at night?
Here is an important thing to note. Whatever you think is your target persona’s problem is your assumption. You assume that this is exactly the pain points and that this is really what they are struggling with. So, you need to validate your assumptions with your target audience. This leads us to step 3.
Step 3. Start experimenting!
Every successful business owner will tell you that running structured experiments is the key to their success. It is about making an assumption that something will work, trying it our with your target audience, evaluating the results, and improving the approach.
Many of our clients that start a business for the first time have a sort of stage fright. They are afraid to share the idea and they think they need to prepare more before telling anyone. They have some (undefined) level readiness in their mind that they need to reach before their business can take off.
Working side-by-side with some of Europe’s top biz coaches, we’ve picked up this phrase: “Get out of the building!” Basically telling aspiring entrepreneurs to get away from the behind the scenes prep work and instead get in front of their target persona. Co-creating the product or service together with them ensures that you have a product that they will want.
“Who are the entrepreneurs behind all these business tips?” Glad you asked…
Hey there! We’re Anastasia and Tomer, faces behind the blog GenerationNomads.com and creators of the program The 9-5 Escape Plan. No matter how far you’re down the path to turning your idea into profits, we’re here to help!
Friend, your entrepreneurial dreams can 100% be a reality – but, let us tell you, it’s so easy to get discouraged when you’re starting out.
How do we know? Well, we’ve been there, too.
After working in corporate innovation for several years, we realized that no matter how many startups we mentor or how many projects we complete, we wont find fulfillment until we do our own thing! We decided to quit our well-paying jobs and buy a one-way ticket to South East Asia. Enjoying the flexibility of the nomadic life, we started working on our own business ideas. At first, we thought it’d be a walk in the park… BUT it turned out there were a whole lot of unexpected roadblocks.
With time and dedication, we were able to launch our coaching program The 9-5 Escape Plan. We have helped 20+ aspiring entrepreneurs to launch business ideas where freedom is the priority. Now it’s your turn to create the lifestyle and business you’re passionate about!
Not sure where to begin?
Check out our popular book The Freedom Project and take your idea to the next level …
Turn your Passions into a Freedom business
… and change the course of your life from Day 1.
Get the tools and confidence to turn your idea into a business that makes freedom a priority
We meet brilliant minds on a daily basis who want more, but feel stuck in their 9-5 rabbit holes. We hate to see that most of them will struggle to take their dreams to the next level. No matter how smart they are or how groundbreaking their ideas are. They won’t unfold their highest potential unless they learn how to launch their ideas before they’re ready.
Explore your unique superpowers and turn them into value for others
Get a step-by-step business blueprint to turn your half-baked idea into a viable business proposition
Learn validation techniques to start engaging with your target audience from Day 1
Celebrate first wins and gain confidence about your idea and new role as freedompreneur
“I went from feeling stuck on a conventional path that felt totally out of alignment with who I was to taking my dreams seriously and building enough confidence to pursue a business idea that I’m passionate about and which is already helping me to lead a life where freedom is the priority.”
– Mike P., The 9-5 Escape Plan alumni
We know how it is. We’ve been there too.
You have ideas, but you’re not sure which one to pick. Which one has potential? Which idea will allow you to live your freedom lifestyle? You end up doing nothing, hoping for something to happen rather than making it happen.
Does this sound familiar?
✔ You want more than your current 9-5 job and you’re ready to build your way out
✔ You’re dreaming of doing something you’re passionate about and having a real impact on the world
✔ You want to minimize your risk and have confidence that your business idea will work
If you relate to any one of these, you owe it to yourself to read this book.
“Through the program I learned so much about building and structuring my online business, more than any other business course I’ve taken so far. It taught me to think strategically about creating a value proposition, a business model, and understand my target audience in a whole new way.”
– Chelsea T., The 9-5 Escape Plan alumni
We want to see you launch your ideas, celebrate first customer wins, and change the narrative of your life
We introduce you to leading techniques in new product development that we have acquired from over 10 years combined experience. We share with you everything we’ve learnt from mentoring startups in programs like the world famous Startup Bootcamp, leading breakthrough innovation projects in Fortune 500 companies, and our own journey at Generation Nomads.
Self-reflection exercises to discover your superpowers and uncover strengths and interests that will lay the foundation for your passion business
Guided brainstorming to turn your superpowers into business ideas and assessment criteria for picking the business idea with the biggest revenue potential
Tools and techniques to outline the fundamental aspects of your business idea, design powerful experiments to test risky assumptions, and develop a product or service that has demand
Outlook for creating a freedom business through our signature Freedom Framework
“I’ve always wanted to start a business but I never knew how or never had the skills to take it past a certain point, and through the course I’ve become clear about a business that I’m really excited about and I’ve got a plan of how to launch it, which gets launched next week!”
– Dan B., The 9-5 Escape Plan alumni
About the Authors
Anastasia Schmalz and Tomer Arwas are money mindset and startup coaches, and the creators of the blog GenerationNomads.com. Having reached financial independence under 30 through real estate and stocks investments, they left their cushy corporate careers. They traveled the world for 18 months without working or touching their savings.
Before founding Generation Nomads, Anastasia worked as new product development consultant and Tomer worked as an IT project manager in Fortune 500 companies. Combined, Anastasia and Tomer have over 10 years of experience in mentoring startups and scale ups in various industries and managing over USD 1 million digital innovation and IT implementation projects.
On GenerationNomads.com, they have garnered a monthly readership of 15,000 from over 170 countries. Their Freedom Framework is used to teach millennials how to design and reach a freedom lifestyle. In The 9-5 Escape Plan program, they help their clients create and acquire passive income assets.
They live in one of their favorite cities in the world – Amsterdam, The Netherlands. From Amsterdam, they work with aspiring entrepreneurs in The 9-5 Escape Plan coaching program.
